midnite.

Five practices, one team.End-to-end, in-house.

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Five practices, one team.

Most clients use two or three. Some use all of them. Each practice is led in-house — no hand-offs, no farming out.

Practice 01

Where every brand starts

#D75D56
Brand palette · 01
Sampling
Olive#C5C65F
Brick#D75D56
Shell#F9EAE1
Kitsu Nori — identity & packaging system, 202501

The foundation. What the brand looks like, what it stands for, and how it shows up in the physical world.

What's included

  • Brand identity (logo, marks, system)
  • Visual identity & guidelines
  • Brand assets (templates, decks, signage)
  • Packaging design
  • Print & collateral

Practice 02

Where customers meet you

Wireframe
Pink Swan
ShopCharmsJournalCart
Charms.
Worn your way.
Stack the chain. Build the story.
Shop the bar →
Charm Bar
$148
Stack Set
$226
Solo Drop
$92
Selected product work — web, ecommerce, UX02

Everything that lives on a screen. Designed end-to-end, then built. Not handed off.

What's included

  • Website design & development
  • Ecommerce
  • UI / UX design
  • User research
  • Prototyping & micro-interactions

Practice 03

Where the brand stays alive

Editorial photography and short-form content capture.
Ongoing — editorial & social capture03

The day-to-day output that keeps a brand alive between big moments.

What's included

  • Content creation (photo, video, copy)
  • Short-form video
  • UGC production & sourcing
  • Social media management
  • Editorial & campaign content

Practice 04

Where new customers find you

The Charm Bar Guide

Looking for handcrafted gold charms in Melbourne? Pink Swan builds custom charm necklaces — pick the chain, stack the charms, wear the story. Fine jewelry, made to be lived in.

gold charm necklace melbourne412 /mo
1
tiffany.comTiffany & Co. — Iconic Diamond JewelryDiscover legendary diamond rings, necklaces and timeless silver.
2
mejuri.comMejuri — Fine Everyday JewelryHandcrafted fine jewelry designed for everyday luxury.
3
sarahandsebastian.comSarah & Sebastian — Australian Fine JewelrySculptural fine jewelry, handmade in Sydney.
4
reliquiajewellery.comReliquia — Demi-fine Gold PiecesConsidered demi-fine pieces in solid gold and vermeil.
5
pinkswan.com.auPink Swan — Custom Charm Necklaces, MelbourneHandcrafted gold charm bar — built one piece at a time.
Campaign systems — paid, organic, local04

Getting found, getting clicked, and protecting the reputation you've built.

What's included

  • SEO (local and organic)
  • Paid advertising (Meta, Google, TikTok)
  • Campaign strategy & execution
  • Online reputation management
  • Reviews & local listings

Practice 05

Where milestones live

Launch night — activation & on-site capture05

The in-person side. Launches, openings, pop-ups, anniversaries. Moments that need to feel as considered as the brand itself.

What's included

  • Event management
  • Launch events & activations
  • Pop-ups & in-store moments
  • On-site content capture

Three ways to work together.

Pick the shape that matches what you need next. We can change shape later.

01

Project

A scope and an outcome agreed up front. We ship, you launch, we hand over the keys.

A rebrand, a new site, a campaign. Anything with a clear shape and an end date.

Scope
Fixed
Billing
Milestone
Length
4 to 16 weeks

02

Retainer

Ongoing partnership across two or three practices, billed monthly.

Brands that need a partner in the seat every week, not a vendor every quarter.

Scope
Multi-practice
Billing
Monthly
Length
6 month minimum

03

Sprint

Two to four weeks. One specific deliverable. In and out.

A launch event, a packaging refresh, a paid test before a bigger investment.

Scope
Single deliverable
Billing
Fixed term
Length
2 to 4 weeks